Lengthy earlier than TikTok made it simple for a magnificence product to go viral in a single day, Urban Decay’s Naked Palette managed to change into one of the crucial common make-up objects of all time. Launched in 2010, the palette’s reputation skyrocketed nearly instantly due to magazines and YouTube tutorials, turning into a beloved product {of professional} make-up artists and novice magnificence lovers alike. In eight years, the unique palette bought greater than 30 million items and spawned an unlimited franchise that noticed additions like Naked Heat, Naked Cherry, and Naked Reloaded.
Then, in 2018, seemingly out of nowhere, the model introduced it was discontinuing Naked. “It is a bit of painful to go away your previous behind, however it’s additionally important to all the time evolve,” Wende Zomnir, City Decay’s founding companion, mentioned in a press release on the time. “I’ll without end miss Bare, however we plan to show the grief into much more greatness. City Decay will proceed to thrive in Bare’s reminiscence and honor—simply wait and see.”
Seems, that grief was momentary, and Bare’s reminiscence loomed tremendously over the model. Right this moment, City Decay introduced it is bringing again the unique Bare Eyeshadow Palette for a restricted time, full with new and improved formulation.
At a time when a brand new technology of magnificence shoppers are rediscovering Y2K fashion and beauty merchandise like Clinique Black Honey and capri pants, it is sensible that City Decay needs to hedge its bets on the return of its 2010s megastar. “We see numerous memes and movies of shoppers nonetheless utilizing their outdated Bare palettes and ongoing feedback from the group to carry it again,” Arnaud Kerviche, vice chairman of selling for City Decay, tells Attract. “We’re now in a second the place new generations have not had the chance to know the unique Bare—typically imitated, by no means duplicated. It was time to have fun the nostalgia with one technology, however on the similar time introduce it to the subsequent.”
For my fellow millennials and Gen X’ers, the Bare Palette wants no introduction. You could actually have a dilapidated, empty-pan model sitting on the backside of your makeup bag. For individuals who aren’t so acquainted, the 12-pan eye shadow palette contained an array of impartial matte, satin, and metallic shades that went from mild at one finish to darkish on the opposite. Standout hues included Sin, a pearly champagne shimmer; Half Baked, a delicate glimmery gold; Toasted, a rosy taupe shimmer, and Creep, a black satin flecked with silver glitter. It was all you wanted to create appears for any and each event, from a sculpted, no-makeup make-up impact to full-on smoky eyes you would pair together with your “going out” prime.